The Pilsner Urquell Experience

Price: €23 per person (Original Tour); other experiences from €37–€86
Duration: Approximately 60–90 minutes (Original Tour)
Tour Times: Open daily, last entry at 19:00; advance booking recommended

The Pilsner Urquell Experience in central Prague is an immersive, multimedia journey into the story of the world’s first golden lager. Located at 28. října 377/13, right at the bottom of Wenceslas Square, this modern exhibition combines interactive displays, historical insights, and hands-on activities, making it a must-visit for beer enthusiasts and curious travelers alike.

The flagship Original Tour (€23) includes an engaging audio-guided walk through the brewing process, Czech beer history, and the secrets behind Pilsner Urquell’s iconic flavor. The experience features games and interactive elements, and concludes with a tasting session—two beers (or soft drinks for under-18s) are included. The tour lasts 60–90 minutes and is suitable for all ages, though only adults may sample beer.

For those looking to deepen their beer knowledge, the Tapster Academy (€40) teaches you how to pour the perfect Pilsner like a professional, while the Beer Sommelier Dinner (€76) pairs Czech cuisine with expertly matched beers. Combination packages, such as the Original Tour plus Tapster Academy (€56) or a Prague River Cruise (€37), are also available.

The venue features a stylish beer hall serving classic Czech dishes—think beef tartare, fried cauliflower, and Pilsner goulash—as well as sweet treats like strudel and vanilla custard buns. Gift vouchers are available for all experiences, and tickets can be purchased online or on-site.

The Pilsner Urquell Experience is praised for its blend of tradition and technology, knowledgeable staff, and welcoming atmosphere.